Visual Identity

The resources and information below is meant to guide designers, freelancers, editors, and users when working with the Academy's visual style. It is everyone's duty to uphold the Andover brand; any use of the Andover seal, wordmarks, colors, or fonts not detailed on this page is strictly prohibited.

The Phillips Academy brandmark, wordmark, seal, other brandmarks (or any of their elements) cannot be reconstructed, altered, or distorted in any way. Further, the wordmark’s typeface/font may not be recreated or substituted with another typeface/font.

Custom logos are rarely created. Such requests must first be approved by the Office of Communication with support from senior administration. If creation of a custom logo is approved, the Office of Communication will provide strategic oversight and final approval.

Questions about the Andover brand or requests for special exceptions to these guidelines should be submitted to the Office of Communication at [email protected].

The Phillips Academy seal and wordmark configuration make up the Phillips Academy primary brandmark.

Phillips Academy Seal
The Phillips Academy seal is used for formal occasions. Use of the Phillips Academy seal alone may not be used as a graphic element without permission from Communications.

The Phillips Academy wordmark is a secondary brand mark. Used in spaces in print and digitally where the Phillips Academy seal and wordmark does not fit.

A protected clear space around the brand marks designates the minimum zone in which no other graphic element may appear.

The Phillips Academy "A" logo is the primary brand mark used for Andover athletics.

Clear Space

A protected clear space around the brand mark designates the minimum zone in which no other graphic element may appear.

Minimum Size

The brand marks should not be used smaller than the minimum size in print and digital. The minimum size provides the smallest size without compromising the integrity of the brand mark.

The primary and preferred fonts for Phillips Academy marketing and external communications are Miller and Trade Gothic.

• Headlines: Miller Text Semibold
• Subheads: Trade Gothic Bold Condensed 20
• Body copy: Miller Text Roman
• Secondary copy: Trade Gothic Light or Trade Gothic No. 2

If you are an employee of Phillips Academy creating marketing or external communications needing a license of the fonts, please contact Communications to request the fonts installed on your Academy provided computer. If you are an external partner, you can purchase the Miller font from TypeNetwork and Trade Gothic from Linotype.

These fonts may not be available for marketing emails and for PowerPoint presentations. Acceptable fallback fonts for Miller are Georgia and Times. Acceptable fallback fonts for Trade Gothic are News Gothic, Franklin Gothic, or Arial.