A TV Life

“I made the deal for Gumby 63 years ago,” says Sarnoff, now known as the “Godfather of Gumby.” “There wasn’t anything like it at the time. Art Clokey had created a film called Gumbasia. He showed it to me, and I was fascinated. I got New York to order a short series and it took off.”

Before Gumby was ever a verdant glint in his eye, Sarnoff was absorbing the educational opportunities afforded him by Andover and by his family’s work in the burgeoning media industry.

Following his two older brothers, Robert ’35 (who succeeded his father as chairman of RCA) and Edward ’38, Sarnoff attended Andover and “loved it.” One of his most vivid memories was of an after-school fight, which he lost, and a friend who stuck up for him. “Only one guy was on my side. That guy came up to me after and said, ‘You got in a lot of good shots.’” That friend was legendary actor Jack Lemmon; the two went on to become close friends. Lemmon was one of several stars—including Bob Hope and Sammy Davis Jr.—that Robert '35 enlisted to help with the 1965 launch of the new Phillips Academy radio station. WPAA, funded by Robert '35, was the first high school radio station in the country.

After Andover, Sarnoff attended Princeton University then left to serve as a combat engineer during World War II and a Signal Corps instructor at the U.S. Military Academy at West Point. Sarnoff eventually finished his undergraduate degree at Stanford University and then focused on his career, rising through the ranks of such broadcast titans as ABC, MGM Studios, and NBC’s West Coast division. In 1969, he was named president of NBC Entertainment Corporation.

In these roles, Sarnoff had the opportunity to meet and work with many luminaries. He negotiated contracts with Bob Hope and worked with Elvis Presley’s flamboyant, cigar-smoking manager “Colonel” Tom Parker on all of the NBC Elvis specials from 1968.

Sarnoff left NBC in 1977 to create a series of live arena touring shows. He formed Sarnoff Entertainment Corporation in 1981 and produced TVmovies into the 1990s. Still working at age 91, Sarnoff says he has plans to develop a new Gumby movie.

After raising three children with his wife Janyce, Sarnoff is enjoying semi-retirement and his nine grandchildren. He’s also taken the time to reflect on his life and work.

“I had a successful career, I made a lot of good friends, and, most of all, I married a wonderful woman and raised three great children. I don't think anyone ever accomplishes all they set out to do, but I am satisfied and happy with my life.”

Taking a page from his little green friend, Sarnoff says he identifies with Gumby’s slogan: “Always leave a place better than when you found it.”

“I can't say that that was my mission,” Sarnoff says, “but I do feel that I have made some important contributions.”